BetMGM signs on as Washington Nationals’ mobile betting app
BetMGM is expanding its massive collection of partnerships with professional sports teams after signing a deal with the Washington Nationals baseball team to be the sole mobile app provider for the team’s Nationals Park Stadium. It’s a deal that will provide high level exposure in a market that’s more valuable than its size would indicate.
The mobile app deal with the popular baseball team takes advantage of geofencing to insure that the only way a player who is within a two-block radius of Nationals Park can legally place a wager is through the BetMGM app. Company officials will then target specific specials and bets to customers already in the park.
BetMGM had already inked a long-term partnership with the Nationals and has a branded sportsbook within the stadium. The app will also be integrated into MGM Resorts’ M life Rewards program.
In a recent press release, Alan Gottlieb, Chief Operating Office of Lerner Sports Group (the company that runs the Nationals) praised the deal saying, “As our official sports betting partner, BetMGM further enhances the greatest in-venue fan experience in Washington, D.C. through its state-of-the-art entertainment products and services. The BetMGM mobile app will enable our fans to engage with the game in new and exciting ways, while the BetMGM sportsbook connected to Nationals Park will provide Nationals fans and the D.C. community with a first-class gathering place to celebrate their passion for sports.”
Though Washington DC is not a particularly large sports betting market, its proximity to America’s political powerbrokers makes it an especially high-profile platform for BetMGM to show off its wares.
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